Let’s imagine for a moment that you don’t validate your course idea first.
You’re excited, so you dive right in—spending weeks (or months) mapping out your lessons, recording videos, creating workbooks, and polishing everything until it’s perfect.
Then, launch day arrives…

You hit “publish” on your sales page.

You post about it on social media.

You send a few emails, maybe even run a couple of ads.
And then…

Crickets. No one buys.

Maybe a few “likes” or “sounds cool!” comments—but no actual purchases.

You feel defeated, wondering what went wrong.
Now you’re sitting there, questioning everything:

Did I pick the wrong topic?

Did I market it wrong?

Is there even a demand for this?

Did I just waste all that time for nothing?
And worst of all? You could have figured all of this out before you built anything.